To organize the downtown into a single unit for the improvement of remaining vacant space available.  Building consensus and cooperation among the many groups and individuals who have a role in the revitalization process.

To encourage appropriate, high quality design in the rehabilitation of downtown buildings.  A well-designed building rehabilitation project portrays a positive image of the area. Enhancing the physical appearance of the commercial district by rehabilitating historic buildings, encouraging supportive new construction, developing sensitive design management systems, and long-term planning. 

Texas Main Street
City of the Year 1998

National Main Street City 1998, 1999, 2000, 2002, 2003
2005, and 2006

National Register District

To sponsor events in the central business district for the entire community (sidewalk sales, concerts, fairs, etc.)  Marketing the traditional commercial district's assets to customers, potential investors, new businesses, local citizens and visitors.

To identify marketing needs and develop programs to meet those needs, adapt buildings to new uses, develop upper story spaces, assist businesses with rehabilitation incentives, and to focus on retail business retention, expansion, and recruitment.  Strengthening the district's existing economic base while finding ways to expand it to meet new opportunities -- and challenges from outlying development.