Economic revitalization is the reviving of a sluggish or declining economy. Basically, this entails making a given commercial area more productive or doing more business within that fixed area. Revitalization requires coordination of a wide variety of improvements, in physical appearance, organization, advertising, operations, and other fields.

Works to strengthen existing downtown businesses and, eventually, to recruit additional business through such programs as the development of business teams, sponsorship of business seminars, identification of downtown market opportunities, and dissemination of relevant information to existing and potential business environment, and development of incentive programs to stimulate business growth

Monitors changes in the local market on an ongoing basis, assesses the downtown's market share within the community and the region, measures the involvement of various market groups in downtown commerce, monitors sales leakage or surplus, and assesses the downtown's mix of retail, commercial, residential, recreational, and civic space

Directs activity related to downtown commercial and real estate development

Works with the Design Committee to monitor and adjust the downtown potential plan to increase the downtown's market share

Establishes a sound relationship with the local and regional financial institutions, business assistance organizations and other businesses and agencies that provide assistance in areas related to downtown economic development

Conducts and maintains a comprehensive inventory of downtown businesses

Allocates funds for downtown economic development strategies and coordinates projects when possible, utilizing economic development programs already in place and investigating the creation of new programs when appropriate

Promotes the downtown as a good place for commercial and real estate development activity

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