Directs retail promotional activity, traffic-building activity, and image
improvement activity for the downtown, or establishes liaisons and develops
joint promotional strategies with existing organizations active in one or
more of these areas
Assumes primary responsibility for defining the marketable image of the
downtown and ensuring continuity of that marketable image in all downtown
promotional programs
Monitors community and consumer perceptions of the downtown and seeks to
reverse negative attitudes and build on positive ones
Allocates funds for promotional activity in accordance with the Main
Street Program's total annual work plan budget
Works towards building new sources of promotional funding for a portion of
the Program's overall annual promotional budget
Builds a strong network of volunteers to participate in implementation of
promotional programs and establishes good working relationships with
commercial organizations, charities, school clubs, and other groups who
might participate in promotional programs
Works with the Economic Restructuring Committee to monitor changes in the
downtown's market and adjusts the promotional plan accordingly, always
building on the downtown's assets, to increase the downtown's market share
Works with the Design Committee to ensure a consistent, high-quality
graphic image in signs, advertisements and other graphic material associated
with the Main Street Program
Establishes a sound working relationship with local and regional media
Monitors the effectiveness of promotional programs on an ongoing basis
